January 2024-December 2024

• Support the digital team in the curation and development of client social presence

• Created over 60 content calendars and scheduled digital content for over 15 clients

• Curated posts with compelling visuals, copywriting, and hashtag strategy to share on various social platforms 

• Composed monthly analytics reports, analyzed performance rate metrics, and summarized key learnings 

• Assisted in the development of social media strategies, briefs, influencer agreements, and shot lists 

• Researched client competitors and built social media influencer lists

• Attended and participated in client photoshoots, meetings, and events

• Facilitated Giant Noise Threads account and produced weekly posts

NOTABLE CLIENTS:

Second St. District, Defend The Dream Foundation, The Elms Hotel & Spa, South Flo Pizza (HEB), Main Streat Food Hall (HEB), True Texas BBQ (HEB), Home Slice Pizza, Twang, Tarbox & Brown, Kimpton Hotel Fontenot, Peacock Room, King Brasserie, Cellars at Pearl, Goode Co. BBQ, Veracruz Tacos, The Westin Austin at The Domain, Azul Rooftop, Stella San Jac, Champions Austin Restaurant & Bar, FOREKids ATX, MJ&M

• Produced, edited, and managed engaging social media content; 2-5 stories & up to 3 posts per week

• Evaluated media coverage, impressions, engagement, and follower growth analytics

• Connected with brands and organizations for partnership and sponsored opportunities

• Engaged with audiences through DMs and comments to build strong community relationships

Smart In The Kitchen

January 2022 - May 2022

• Edited and created up to five captivating Instagram posts each week, incorporating engaging copy 

• Managed social accounts and planned weekly content

• Conducted performance analysis of significant KPIs

• Coordinated LinkTree landing page with relevant resources